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HOGIAN | 虎见
A.D.D. HSIAOCHENGLU
YEAR  2016-2018
CL  GOLDEN ERA


虎见始于2015年,是铮设计®与黄金时代联合开发的文创项目。其中,铮设计®负责项目标志、IP造型、延伸场景的设计,以及后续的实体产品开发和周边设计。我们挖掘在地文化的特征,希望平衡传统与现代,本土性与通用性,通过局部夸张处理,让视觉形象具有强烈识别度和记忆度。


Started in 2015, Hogian is a cultural and creative project jointly developed by Chengdesign® and Golden Era, where Chengdesign®was responsible for the design of logo, IP shape and extended scenes, as well as the subsequent physical product development and peripheral products. We explored the characteristics of local culture in order to balance tradition and modernity as well as locality and universality, and made the visual image strongly recognizable and memorable through local exaggeration.





                                                                                                                                                               
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