LONGGI | 丽江龙继斑鱼庄
AD.  HSIAOCHENGLU
D.MD.  JIANJUNWU
YEAR  2013-NOW
CL  LONGGI


与丽江龙继斑鱼庄的合作始于 2013 年。铮设计®为其提供全面的品牌设计、推广策划等服务。铮设计®为龙继的标志做了全新的诠释:以山、水、鱼为元素,各代表了玉龙雪山、丽江与斑鱼。

我们还为其撰写了品牌 Tagline 及品牌故事,同时提供全面的视觉包装:从门店装潢及物料设计,到活动构思以及微信推广。


The cooperation with Longgi started in 2013. Chengdesign® provided comprehensive brand design and promotion planning services for Longgi. We created the new interpretation of Longgi 's logo, namely the elements of mountain, water and fish, each representing the Jade Dragon Snow Mountain, Lijiang and snakehead.

We also wrote the brand tagline and story, and provided a comprehensive visual package from store decoration and material design to activity planning and WeChat promotion.





                                                                                                                                                               
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