SHAOZIYA | 邵子牙
AD.D. HSIAOCHENGLU
MD. JIANJUNWU
YEAR 2022
CL SHAOZIYA
邵子牙始于1872年，是历经五代传承的“中华老字号”企业，主营手作鱼丸、手作贡丸等丸类，以及福袋、香肠、扁肉等食品。
这是一次挑战“平衡感”的尝试，铮设计®希望通过为邵子牙创建全新的品牌视觉，帮助这个百年老字号完成关键转型，在保留品质感、历史感的前提下，更具年轻现代的气质。
Started in 1872, Shaoziya is a "China Time-honored Brand" that has been passed down through five generations, specializing in handmade fish balls, handmade meatballs, and other food products such as fish roe lucky bags, sausages, and wonton.
This is an attempt to challenge the "sense of balance". By creating a new brand vision for Shaoziya, Chengdesign® hopes to help the century-old brand complete a critical transformation, retaining a sense of quality and history, but with a more youthful and modern flair.
AD.D. HSIAOCHENGLU
MD. JIANJUNWU
YEAR 2022
CL SHAOZIYA
邵子牙始于1872年，是历经五代传承的“中华老字号”企业，主营手作鱼丸、手作贡丸等丸类，以及福袋、香肠、扁肉等食品。
这是一次挑战“平衡感”的尝试，铮设计®希望通过为邵子牙创建全新的品牌视觉，帮助这个百年老字号完成关键转型，在保留品质感、历史感的前提下，更具年轻现代的气质。
Started in 1872, Shaoziya is a "China Time-honored Brand" that has been passed down through five generations, specializing in handmade fish balls, handmade meatballs, and other food products such as fish roe lucky bags, sausages, and wonton.
This is an attempt to challenge the "sense of balance". By creating a new brand vision for Shaoziya, Chengdesign® hopes to help the century-old brand complete a critical transformation, retaining a sense of quality and history, but with a more youthful and modern flair.
