TAIBAISHUO | 太白说
AD.D. HSIAOCHENGLU
T. JIANJUNWU
I. YESHENGKE
MD. SANGLIN
YEAR 2022-2023
CL TAIBAISHUO
太白说是一个充满年轻活力的创意香氛品牌,以Z世代为主要目标客群。
2022年,铮设计®和摇滚老虎®为太白说开发并设计了第一款香氛蜡烛—— Light@Wish 点亮许愿池。产品的核心创意源自“点蜡烛许愿”、“罗马许愿池”和“开盲盒”,我们在每个蜡烛内藏了一枚原创绘制的金币,随着蜡油蒸发,金币将渐渐浮现。
除了经多方比对选定的烛杯,我们还设计和定制了一系列配套物料,包括试香卡、说明书、镊子、火柴、豌豆种子等。在所有设计环节中,我们尽可能地使用环境友好型材料。
In 2022, Chengdesign® and RockBigCat® developed and designed the first fragrance candle for TaiBaiShuo —— Light@Wish, inspired by "making a wish by lighting a candle", "the Roman Wishing Pool", and "unboxing". Each candle contains a hand-drawn coin that emerges as the wax evaporates.
Along with carefully selected candle cups, we also designed and customized accompanying materials like scent cards, instructions, tweezers, matches, pea seeds, etc. We prioritize the use of environmentally friendly materials in our design process.