DXC 餐具
AD. HSIAOCHENGLU
D. JUANJUNWU
MD. SANGLIN
YEAR 2023
CL DXC
DXC是一个陶瓷家居品牌，成立于2004年，至今已为上百家国内外米其林及黑珍珠餐厅供应餐具，同时也与国际多家顶级陶瓷品牌保持长期合作。
我们以括号为基础，源自括号与餐具都能“承载内容”这一相同点。首先，括号本身的识别足够单一，而且括号往往能给人一种强调内容的印象。其次，括号又富有变化：不同数量的组合、不同大小的组合、不同括号类型的组合可以创造出丰富的变化。
这种“单一”与“变化”的对立统一能为品牌带来独特的视觉感受。 虽然这并不是最终的方案，但客户和我们都觉得这个方向“有点意思”，于是我们就把它完善了出来。
DXC, a ceramic home brand founded in 2004, has supplied tableware to numerous Michelin and top restaurants globally.
Our design is based on parentheses, drawing inspiration from the shared concept that both parentheses and tableware can "contain content." First, parentheses themselves have a distinct and singular recognition, often giving the impression of emphasizing content. Second, parentheses offer a rich range of variations: different combinations in terms of quantity, size, and type can create a diverse visual landscape. This the unity and opposition of "singularity" and "variability" can provide the brand with a unique visual feeling.
Although it isn't the final solution of DXC, both the client and us found this direction "intriguing" . So, we decided to further develop it.