DXC 餐具
AD. HSIAOCHENGLUD. JUANJUNWUMD.  SANGLINYEAR  2023CL  DXC

DXC是一个陶瓷家居品牌,成立于2004年,至今已为上百家国内外米其林及黑珍珠餐厅供应餐具,同时也与国际多家顶级陶瓷品牌保持长期合作。

因其1320°C的高温窑变釉技术兼顾了产品的艺术性和实用性,DXC在商用市场上大获成功,同时也给予了品牌进入家用市场的信心。

我们以括号为基础,源自括号与餐具都能“承载内容”这一相同点。首先,括号本身的识别足够单一,而且括号往往能给人一种强调内容的印象。其次括号又富有变化:不同数量的组合、不同大小的组合、不同括号类型的组合可以创造出丰富的变化。

这种“单一”与“变化”的对立统一能为品牌带来独特的视觉感受。 虽然这并不是最终的方案,但客户和我们都觉得这个方向“有点意思”,于是我们就把它完善了出来。


DXC, a ceramic home brand founded in 2004, has supplied tableware to numerous Michelin and top restaurants globally.

Its success in the commercial market, driven by the unique 1320°C high-temperature glazing technique.

Our design is based on parentheses, drawing inspiration from the shared concept that both parentheses and tableware can "contain content." First, parentheses themselves have a distinct and singular recognition, often giving the impression of emphasizing content. Second, parentheses offer a rich range of variations: different combinations in terms of quantity, size, and type can create a diverse visual landscape. This the unity and opposition of "singularity" and "variability" can provide the brand with a unique visual feeling.

Although it isn't the final solution of DXC, both the client and us found this direction "intriguing" . So, we decided to further develop it.