PIEN TZE HUANG | 片仔癀
AD.D.  HSIAOCHENGLU
D.  JIANJUNWU
I.  YESHENGKE
MD.  SANGLIN
YEAR  2022
CL  PIEN TZE HUANG

片仔癀的非凡系列，包含洗发水和身体乳，都是主打性价比的入门款。这次包装升级，为了最大程度降低新包装的认知门槛，强化大众对品牌形象的记忆，我们决定延续片仔癀以往洗护产品的核心风格。

东方、典雅、简约，是视觉关键词。

我们沿用麝鹿形象，重新绘制成剪纸风格，作为包装的主要识别；文字设计保留原有的轻柔感，让部分笔画夸张变形，作为辅助识别。

制作过程中，我们在品牌原定的瓶型上，选择带珠光的米白和金为主色，提升品质感。

PIEN TZE HUANG 's extraordinary series, which includes shampoo and body lotion, focuses on affordability. For this packaging upgrade, in order to minimize the cognitive threshold for the new packaging and reinforce the public's memory of the brand image, we have decided to maintain the brand's core style of PIEN TZE HUANG 's previous hair care products.

Oriental, elegant, and simple are the visual keywords.

We have retained the image of the musk deer but reimagined it in a paper-cut style as the primary identification for the packaging; The text design retains its original softness, with some strokes exaggerated and distorted for supplementary identification.

During the production process, we have chosen pearly white and gold as the main colors on the brand's original bottle shape to enhance the sense of quality.