YAOHAPPY | 咬开心
AD. HSIAOCHENGLU
D. ZHIMINGAN
I. YESHENGKE
MD. SANGLIN
YEAR 2024


雪豹咬尾巴的行为，有这样一种解释：当它感觉紧张或焦虑，咬住尾巴可以舒缓情绪，类似于人类宝宝的安抚奶嘴。

我们以此为灵感，创造了“咬开心 YAOHAPPY”——将开心转化成一个具象的行为“咬”，咬住一切让自己开心的东西。

包装和应用的设计中，我们将咬的“口”放大变形，延展成或规整或膨胀的灵活矩形。像一个个“相框”，珍藏所有的开心、美好、幸福。

 The behavior of snow leopards biting their tails has been interpreted as a way to relieve tension or anxiety, much like a baby uses a pacifier for comfort. Inspired by this, we created "YAOHAPPY"—turning happiness into a tangible action of "biting," symbolizing biting onto anything that brings joy.

In the packaging and application design, we enlarged and deformed the "mouth" of the bite into flexible, rectangular shapes—either structured or expanded—like "frames" that preserve all moments of happiness, beauty, and joy.