KYOYO | 秋游
AD.D.  HSIAOCHENGLU
MD.  JIANJUNWU
YEAR  2021
CL  KYOYO

秋游于2022年荣获68届纽约TDC奖,是铮设计®的一个实验性设计,以构想中的“创作者矩阵”为蓝本——该联盟旨在为中小企业提供品牌创意服务。设计整体围绕“生长”的概念。实际应用中,字体延伸的笔画将顺应不同场景灵活变换造型。

KYOYO won the 68th TDC Award in New York in 2022, is an experimental design of Chengdesign® , based on the idea of ‘designer alliance’, which is aimed to provide branding creative services to small and medium-sized enterprises. The overall design focused on the concept of ‘growth’. In practical application, the extended strokes of typefaces could flexibly change shape according to different scenarios.